All around Europe, social media stars are influencing plant trends and helping to grow the plant market. In Germany – one of the biggest markets for houseplants – the likes of @igorjosif (of Urban Jungle Bloggers), @ankamaze, @kateshyggehome, @gartengefluestern and @naturlandkind – are setting the green scene with covetable lifestyle shots featuring home interiors enhanced by carefully chosen green accents, with hundreds of thousands of followers joining them on their green-living journey.
In France, the fabulous @whattheflower_paris concept store offers endless inspiration for customers in search of Instagram-friendly foliage, created by Justine Jeannine, the influencer behind @sweetyoxalis and a plant collection to swoon over.
As a nation renowned for both its green fingers and trend-setting design skills, The Netherlands has plenty to offer in the way of plant-fluencers, with the Judith de Graaf also running her own account @joelixjoelix and @botanicalsandbillie providing a regular fix for urban jungle addicts. Many more interesting feeds abound in this area, such as @chicplants, @greenbubble_com, @trendyplantss and @the_plant_diaries from our eco-conscious Dutch friends.