Press Releases

Not just for Christmas! With proper care and attention your poinsettias will bloom from autumn into the new year.

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As one of the world’s most popular plants, with tens of millions sold around Europe each year, the proper care of poinsettias is a serious matter for plant parents all around the continent according to leading experts, Stars for Europe.

Whilst poinsettias are renowned for making wonderful festive displays, they also have a reputation for being a little tricky to care for, but forewarned is…

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How do they do it? Poinsettia growers reveal the secrets to beautiful coloured bracts at Christmas.

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It’s the most wonderful time of the year… no other celebration creates such a sense of holiday at home as Christmas. And for households across Europe, the festive season wouldn’t be complete without a gorgeous poinsettia gracing the living room. These iconic symbols of Christmas are arriving at stores nationwide and are guaranteed to fly off shelves – but how do growers ensure that plants are…

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Houseplants: a green Christmas in a growing market.

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Poinsettias bring the beauty of nature indoors, making a beautiful, plastic-free alternative to cheap tinsel and throwaway plastic baubles.

Poinsettia growers are gearing-up for what could be their busiest season ever. Soaring interest in indoor plants, driven by social media and the fashion for filling homes with greenery, is driving the market for more natural festive decor. So says Stars for…

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Online plant-parents fuel market boom: here are the plant-influencers to follow this season.

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Social media influencers are making plants their priority in this new age of regreening our lives, and from October on, the poinsettia takes centre stage.

A massive boom in houseplant ownership is being fuelled by a combination of growing urbanisation and a global crisis followed by lockdowns, which resulted in huge numbers of people working from home. No more merely home accessories, houseplants…

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Poinsettias through the ages: loved by young and old.

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Not just for silver surfers, these exotic seasonal plants can be embraced by young and old alike

Whilst they have been prevalent for centuries across the whole of society in their native Mexico, poinsettia’s long association with Christmas tradition means they have tended to be favoured by an older consumer demographic.

 

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