Stars for Europe
Stars for Europe (SfE) is the marketing initiative of European poinsettia breeders Dümmen Orange, Selecta One, Beekenkamp and Syngenta, supported by MNP Flowers.
The initiative was founded in 2000 with the aim to promote and secure long-term poinsettia sales in Europe. SfE is currently active in 16 European countries. In Germany, France, Poland and Sweden, marketing activities are supported by the EU as part of the "Stars Unite Europe" campaign. The Stars for Europe marketing activities aim at both the consumer as well as those in the green sector who participate in the poinsettia business. POS, PR and social media campaigns, marketing offers and multilingual websites address consumers, journalists and the green industry, informing them of varieties, cultivation and uses for poinsettias.