Stars for Europe
Stars for Europe (SfE) is a marketing initiative founded by European poinsettia breeders:
Dummen Orange and Selecta One, supported by Beekenkamp B.V. and MNP Flowers.
The initiative began in 2000 with the aim to promote and ensure long term European poinsettia sales. Stars for Europe activities take place in 16 European countries.
Since 2011, the marketing initiative has been supported by the EU in some countries.
The Stars for Europe marketing activities aim at both the consumer as well as those in the green sector who participate in the poinsettia business. POS, PR and social media campaigns, marketing offers and multilingual websites address consumers, journalists and the green industry, informing them of varieties, cultivation and uses for poinsettias.